My Business Grew When I Did This One Thing

Cole Caccamise

Nov 29, 2023

Business

Business

Business

Entrepreneurship

Entrepreneurship

Entrepreneurship

It only takes 20 hours to become competent at a new skill. What holds most people back is they delay the first hour for years.

If you want to excel in a discipline or business, reducing the time between the first and 20th hour is the simplest way to get there.

I was a wantrepreneur for over 2 years. I read all the business books, listened to podcasts, and watched every single ‘best business to start in 202X’ video I could find on YouTube.

I had my YouTube channel, which within the first year of starting already picked up some traction. I surpassed 1K subscribers and had videos consistently pulling thousands of views.

Once I saw the first sign of “success” I started thinking about how I would “diversify” my income. Keep in mind I wasn’t even making $1,000/month yet.

This began the cycle of finding a new business idea, consuming content on it, forgetting it all, and repeating for the next thing.

I’ve written in my journal for 2 years about how I want to start a web design agency, yet I’ve only spent a couple of hours designing.

I finally broke myself out of this gruesome cycle in September.

My third year of computer science had just begun, and I was just a couple of months into my new job.

Within a few weeks, I realized how much I hated where I was at. From 8-6:30 I could do nothing but work, and once I was off I struggled to find time for designing, working on a YouTube video, and everything else I wanted to fit into my schedule.

After lots of self-reflection, I realized that my lack of focus was going to leave me with no choice at graduation to go full-time with business.

I decided to dedicate all of my extra effort to my media business, which is my YouTube channel and this letter.

I went from saying I didn’t have time to just today uploading my 7th weekly video in a row.

Regaining my focus has fueled my ambition and kept me incredibly disciplined. My channel has also grown faster in the last 28 days than it has in the nearly 3 years since starting.

It seems stupid in hindsight that I wasn’t giving it my all, but I hope this can be a source of inspiration.

For this week's action item, reflect on your future goals. Are you focused on the one vehicle that can take you there?


Worth checking out

I’ve been listening to a lot of Daniel Priestly recently. He’s a genius when it comes to personal branding. Highly recommend giving any one of these podcasts a listen:

​https://youtu.be/jiBzxd1p7JQ?si=TIsKIiythRpYb9nW​

​https://youtu.be/ligY5Fz1s6E?si=8jkxxUAWya1CWL09​

​https://youtu.be/zafDOeWNAxg?si=BssDVf3tQHzDDa-z​


Thanks for reading. Have a great week.

Cole

Not already a subscriber?

Get insights on scaling a creator business, straight to your inbox

Not already a subscriber?

Get insights on scaling a creator business, straight to your inbox

Not already a subscriber?

Get insights on scaling a creator business, straight to your inbox

© 2024 Cole Caccamise

Built by Websignr

Powered by

© 2024 Cole Caccamise

Built by Websignr

Powered by

© 2024 Cole Caccamise

Built by Websignr

Powered by