This Is What You Need, Not a Better Business

Cole Caccamise

Nov 5, 2023

Business

Business

Business

Entrepreneurship

Entrepreneurship

Entrepreneurship

Focused time is your most valuable asset.

How you allocate it will determine whether or not you succeed in business.

Since starting my YouTube channel 3 years ago, I’ve struggled to stick to the 1 video per week goal I’d set very early on. This was because instead of dedicating all of my free time to making more videos I got distracted by other business ideas.

This caused me to question whether what I was currently doing was worth it and if there was a more profitable business I was missing out on.

I’ve found that when I have these thoughts it’s because I’m avoiding the work I don’t want to do.

At these times I have to remind myself that this is what people mean when they say business is hard.

I’ve trained myself to identify when I’m avoiding work and begin the task as soon as possible.

Delaying the time between acknowledging the work and starting it has been the highest leverage habit I’ve adopted recently.

After some self-reflection, I realized that to have the best chance of reaching my goals it made the most sense to focus on what I already know works.

From the start of my channel, my videos have performed quite well. I’ve improved drastically over the last 3 years and I can’t even begin to imagine what will happen 3 years from now.

I’ve shelved the ideas I have for starting an agency, a SaaS, or any other company until later.

I don’t know when later is. It could be 2,3, or 5 years from now. But I’m confident this channel will work and therefore I am putting 100% of my effort into it.

For this week's action step, think about the business/side hustle you’ve been wanting to start or grow. If you’re struggling to focus, reflect on why you don’t want to do the work.

Business is a long-term game, but you can get indicators within 3-6 months on whether yours is worth pursuing. Most people don’t last this long before they’re back in the get rick quick rat-race, which ironically leaves them poor.

Stick to one idea at a time. Choose something you can see yourself doing for the next 5 years.

If you can adopt this philosophy and live by it for the next decade, I find it hard to believe you won’t be successful.

I plan to prove it myself.

Thanks for reading.

Cole

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

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