I’ve been trying to grow my creator business for over 3 years.
I remember back in 2020 I was obsessed with web development and was watching tutorials every day.
At the time, I came across the Instagram account of a guy Andres Vidoza (@andres.vidoza) who was a CS major documenting his journey with web dev.
He was gaining a ton of traction and had over 15,000 followers. Watching his growth inspired me to start my Instagram page where I talked about my coding journey and the tech products I was interested in.
Andres later transferred his audience from Instagram over to a YouTube channel where he eventually began uploading tech reviews every week.
I decided to do the same in January 2021 when I uploaded my first video, a desk setup tour. It reached 10k views within the first 3 months and the videos thereafter were all consistently getting several hundred to thousands of views.
I quickly developed my own process for making videos and decided I wanted to upload once per week to maximize my growth.
I managed to stay consistent with this promise for the rest of 2021 and up until May 2022. I was putting out close to 3-4 videos every month and had just over 3,000 subscribers.
Here is when I started to get cocky.
I was having months where I only uploaded once or twice, thinking that because I was growing already I could take my foot off the gas.
This slowed my growth to about 200 subscribers per month when previously I was getting 300-500.
The reason? Mental Masturbation.
I started to treat my YouTube channel as a business and began consuming hours of business content each week.
These kinds of videos are addictive and after only a couple of months, I was spending 2-3x more time consuming than I was creating.
I started writing in my journal about the goals I wanted to achieve, the Audi R8 I wanted to buy, and the fame I would get, all without spending more than an hour per day actually working.
This cycle continued for months on end and stunted the growth of my channel.
Over-consuming this type of content builds uninformed optimism - you think you’re far better at business (or any skill) than you actually are.
It’s easier to imagine how you would build a business than to actually put in the work necessary.
I’d be lying if I said I’ve stopped completely but what’s helped me take more action is identifying what’s actually stopping me from doing the work.
For me, it was the fear of failure. I’m terrified of looking stupid. I’m scared that I won’t make enough money to sustain myself.
I wrote in my journal about the millions of dollars I want to make, but that outcome is so far into the future that it’s impossible to imagine how the video I make today will bring me there.
I love the Alex Hormozi quote “Outwork your self-doubt”.
I believe setting big goals is important, but writing them on your wall isn’t going to make you work any harder.
What I’ve found the most helpful is defining my input/output equation. What actions do I need to take today to stay on track?
These were my inputs for today:
Finish my YouTube video (shoot thumbnail & Instagram photos, write description)
Write this newsletter (sit down for an hour and look at my notes)
Redesign my website in Framer
I think “If I were to do exactly what I’m doing today for the next 10 years, what would my life look like”?
Negative manifestation is a powerful motivator. If the answer to the above question scares you, that’s good.
Trying to keep this question top of mind has helped me to make sure I’m keeping the promises I make to myself.
Don’t put yourself down if you miss a day, but understand why you did.
For this week's action item, set a reminder to sit down for 5 minutes at the beginning of your day and write down what your inputs are.
This small amount of clarity has helped me tremendously. I hope it does the same for you.
Thanks for reading. Have a great week.