Why You Lack Focus

Cole Caccamise

Oct 15, 2023

Business

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The most significant factor that contributes toward your success in online business is how focused you are.

If you jump ship every 3 months when you see a new YouTube video about the “best side hustles this month to make $10k”, you will never succeed.

If you stick to one thing and work to continuously improve on it every single day for years, your chances of success drastically increase.

This is simple in principle, but when you’re actually in the day-to-day grind it’s so incredibly difficult to keep your thoughts directed toward a single goal.

You can’t stick with a single business model for more than 3-6 months if it doesn’t inherently matter to you. You want to make money (which is fine) so you chose what seemed like the easiest route to getting there.

There is no shortcut. There is no easy way out. Each path you go down will have its own unique set of problems.

There will be days and weeks that you don’t feel like showing up, but you will anyway.

Focus is the #1 problem I have struggled with in entrepreneurship. I have questioned over and over again if my tech YouTube channel is even worth pursuing.

It seems difficult to monetize compared to other opportunities, and because of this constant doubt, I’m less motivated to work on it.

The secret to bulletproof focus

It wasn’t until a couple of months ago that I made a promise to myself that caused me to course correct.

Every Sunday I must upload one video to the channel. This consistency spread over the next 12-24 months will result in significant growth for my channel and generate a sustainable income for myself.

This simple commitment works because it is aligned with my long-term goals (become financially independent + have control over my time)

If you don’t have a clearly defined goal for yourself I urge you to take 10-20 minutes to sit and think about it.

Make this a 5-year time horizon. Any longer than this is far too unpredictable but a great deal can be done within 5 years of narrow focus.

Here are a few prompts that may give you some clarity on what sort of goal to set:

  • What does my ideal day look like? What time do I wake up? What tasks and activities does my day consist of?

  • What does my ideal week look like?

  • What are some things you’re currently doing that you don’t want to be anymore? What would allow you to free up this time?

  • Who are you spending time with? For how long?

Once you have clarity on where you’re going, use this as a compass for your actions. You want to be directionally correct as much of the time as possible. Every action you take should be leading you in the general direction toward achieving this goal. You can make mistakes so long as you recognize and learn something from them.

I read this Alex Hormozi tweet the other day that hit home:

"The reason you’re confused about what opportunity to pursue is that your only goal is to make money. And since there are so many ways to do it, you can’t figure out which one to pick. Fix: Figure out what you wanna DO. Then within that context, which version makes you money".

How to identify the right opportunity

Put some serious effort into identifying what sorts of things you enjoy spending time doing the most. Is it possible to monetize this? If not, experiment with as many interests as you can until you find one you flow with. This will take time. Spending days, weeks, or months figuring out what you want to do has an infinitely lesser cost than doing nothing at all.

Some examples:

  • programming

  • web design

  • marketing

  • copywriting

  • making youtube videos

You want to choose something that you’re psyched to do for 5 years without seeing any tangible results. It’s something you’re excited to work on when you get home from your 9-5, or when you wake up in the morning.

This is ideally something you’d do even if you weren’t getting paid for it.

Cool, but how do I start making money?

Don’t worry about the technicalities of monetizing your thing. Just start learning. Watch courses, read articles, and practice.

Don’t mentally masturbate—take action on the information you’re consuming.

If you spend a month learning the skill and are enjoying it, but aren’t sure how you want to monetize, create content. I’m a little biased but content is the best marketing strategy out there.

You can build an audience while you’re learning and later on, when you have something to sell, you have a crowd of raving fans who are ready to throw their credit cards at you.

I’m beginning to put some serious effort into learning & getting good at web design + copywriting, and am using Twitter to document that journey. This newsletter is me documenting my online business journey and sharing (hopefully) valuable insights.

Right now both are a testing ground for me to throw out the ideas I couldn’t have shared via my YouTube channel.

Action Step

For this week, set aside time to ponder on the prompts I gave you for determining your goal. With that in mind, find a single interest you can delve into and see if it’s right for you.

Have a great week.

- Cole

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

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