2024 is 3 weeks away.
At the beginning of 2023, I had set three goals for myself:
Get back on a weekly upload schedule and hit 10K subscribers → reached
Grow the business to $1-2k /month consistently → reached
Workout consistently → reached (I now go to the gym 6 days most weeks)
I managed to hit each one by following the Kaizen framework: 1% better each day.
While incredibly vague, this “mindset” so to speak has been powerful.
Day-to-day it’s practically impossible to observe those 1% improvements, but having trust that they’ll compound over time has been life-changing for me.
I find journaling so powerful because it clearly shows me the progress I’m making.
Looking back even just 3 months I feel like an entirely different person.
At the beginning of the year when I set those goals, I wasn’t confident I’d hit them.
A mindset that I’ve adopted that has served me incredibly well is that there is a lesson in every moment, good or bad.
If I wake up late, I always manage to stumble on a podcast or video because of it that changes how I think.
If a video doesn’t perform as well as I expected, it gives me the knowledge of what not to do again.
Had I not developed this way of thinking, I wouldn’t have surpassed my goals as much as I did.
Going into 2024 I’ve set even bigger ones.
Grow the business to $6k/month by May 31st
Grow the business to $9k/month by July 31st
To become the version of myself that’s capable of earning $6k or $9k in one month, I need to take the same actions that he would.
The framework I’m following to attack my goals is as follows:
List the fewest things I’d need to do to ensure I lose - then revert them
Turn those into steps I need to take consistently
Constantly reflect on my progress and adjust my actions accordingly
After giving it some thought, the two things that would 100% ensure I don’t hit my goals in 2024 are:
Getting too cocky, and
My videos have been performing well the last 90 or so days, but that does not mean that the next 90 will be the same or better.
I know that the moment I stop putting effort into improving the videos, paying attention to what is performing, where people are clicking off—I will lose.
Reverting this, these are the steps I need to take
consume content from similar creators
watch over old videos, look for areas of improvement
ideate new content ideas, and potential sponsors that align
I don’t consume enough tech content and therefore don’t have as good of an idea of what is currently doing well.
From this, I can take inspiration and ideate videos I can put my own twist on.
To hit my income goals, I need to secure sponsors on a more consistent basis.
Having video ideas planned in advance gives me ample time to find brands that align well with the topic and reach out to them about a potential sponsorship.
For the last 3 months, the only daily input I had was to work on my video.
Sponsors are the highest-leverage income stream I have access to at my current stage, and without relying solely on brands reaching out to me, I need to be cold-emailing every day.
I believe the way I get to the next step in my business is coming up with better video ideas that align closely with potential sponsors.
For this week's action step, I recommend you follow the same two-step framework I have to set yourself up for a successful 2024.
Things I’ve been working on
I put together a list of some last-minute gift ideas for gamers. My favorite is definitely the Steam Deck OLED, I can’t wait to try it out on my flight later this month.
Things I’ve found interesting
The video this letter was inspired by. A great watch.
I hope you found this helpful. If you did, please share it with a friend who needs to read it.
See you next week.