You're Already Who You Want To Become

Cole Caccamise

Dec 10, 2023

Self-Development

Self-Development

Self-Development

Entrepreneurship

Entrepreneurship

Entrepreneurship

2024 is 3 weeks away.

At the beginning of 2023, I had set three goals for myself:

  • Get back on a weekly upload schedule and hit 10K subscribers → reached

  • Grow the business to $1-2k /month consistently → reached

  • Workout consistently → reached (I now go to the gym 6 days most weeks)

I managed to hit each one by following the Kaizen framework: 1% better each day.

While incredibly vague, this “mindset” so to speak has been powerful.

Day-to-day it’s practically impossible to observe those 1% improvements, but having trust that they’ll compound over time has been life-changing for me.

I find journaling so powerful because it clearly shows me the progress I’m making.

Looking back even just 3 months I feel like an entirely different person.

At the beginning of the year when I set those goals, I wasn’t confident I’d hit them.

A mindset that I’ve adopted that has served me incredibly well is that there is a lesson in every moment, good or bad.

If I wake up late, I always manage to stumble on a podcast or video because of it that changes how I think.

If a video doesn’t perform as well as I expected, it gives me the knowledge of what not to do again.

Had I not developed this way of thinking, I wouldn’t have surpassed my goals as much as I did.

Going into 2024 I’ve set even bigger ones.

They are:

  • Grow the business to $6k/month by May 31st

  • Grow the business to $9k/month by July 31st

To become the version of myself that’s capable of earning $6k or $9k in one month, I need to take the same actions that he would.

The framework I’m following to attack my goals is as follows:

  • List the fewest things I’d need to do to ensure I lose - then revert them

  • Turn those into steps I need to take consistently

  • Constantly reflect on my progress and adjust my actions accordingly

After giving it some thought, the two things that would 100% ensure I don’t hit my goals in 2024 are:

  • Getting too cocky, and

  • Getting complacent

My videos have been performing well the last 90 or so days, but that does not mean that the next 90 will be the same or better.

I know that the moment I stop putting effort into improving the videos, paying attention to what is performing, where people are clicking off—I will lose.

Reverting this, these are the steps I need to take

  • consume content from similar creators

  • watch over old videos, look for areas of improvement

  • ideate new content ideas, and potential sponsors that align

I don’t consume enough tech content and therefore don’t have as good of an idea of what is currently doing well.

From this, I can take inspiration and ideate videos I can put my own twist on.

To hit my income goals, I need to secure sponsors on a more consistent basis.

Having video ideas planned in advance gives me ample time to find brands that align well with the topic and reach out to them about a potential sponsorship.

For the last 3 months, the only daily input I had was to work on my video.

Sponsors are the highest-leverage income stream I have access to at my current stage, and without relying solely on brands reaching out to me, I need to be cold-emailing every day.

I believe the way I get to the next step in my business is coming up with better video ideas that align closely with potential sponsors.

For this week's action step, I recommend you follow the same two-step framework I have to set yourself up for a successful 2024.

Things I’ve been working on

I put together a list of some last-minute gift ideas for gamers. My favorite is definitely the Steam Deck OLED, I can’t wait to try it out on my flight later this month.

Things I’ve found interesting

The video this letter was inspired by. A great watch.

I hope you found this helpful. If you did, please share it with a friend who needs to read it.

See you next week.

Cole

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

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© 2024 Cole Caccamise

Built by Websignr

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